The Sports Marketing Research Trust was set up in 2004 in order to assist governing bodies of minor sports and sports charities to undertake research projects which will benefit their sport. The Trust was set up by Sports Marketing Surveys Ltd, the largest dedicated sports research agency in Europe, with a budget of £100,000 over five years.

In the first three years, some of the recipients of the grants have been:

National Rounders Association, The Sail Training Association, Golf Development Wales, Gymnastics Northern Ireland, Dan Maskell Tennis Trust, The Association of Physical Education, The Golf Foundation, British Gymnastics, Amateur Rowing Association, Brunel University and The Mountaineering Council of Scotland

The projects which have been grant-aided have been as diverse as:

The awareness of, and attitude to, a Governing Body. How to attract more women to play golf? Attitudes to the benefits of moderate and vigorous exercise. Public attitude towards the diversion of a river to increase water available for rowing. Attitudes towards Physical Education in Schools. Increasing recruitment to a Governing Body. The commercial value of a sponsorship, and finding the most popular tennis commentator at Wimbledon!

All applicants for a Sports Marketing Research Trust grant must complete an application form, which is assessed by an Awards Panel made up of experienced individuals with a wide range of knowledge about the administration of sport.

If your organisation would like to be considered for a grant, please write, phone or e-mail Corinne Aldrich at the Sports Marketing Research Trust.

Sports Marketing Surveys Ltd.
The Courtyard, Wisley, Surrey GU23 6QL, United Kingdom
T: 01932 350 600 E: W:

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